International Experience. Science-Led Nutrition.

At Forchew, we believe that meaningful pet nutrition begins with professional knowledge, careful formulation, and a clear understanding of nutritional requirements. Behind our formulation approach is Muhammad Sarmad — Formulator, Animal Nutrition Specialist, and Nutrition Consultant — whose professional journey spans Cyprus/Turkey and Melbourne, Australia. Today, Muhammad Sarmad is based in Melbourne, Australia, where he continues his professional work in animal nutrition, formulation, and nutritional consultancy. This international experience contributes to the formulation philosophy behind Forchew and supports our goal of developing purposeful nutrition for companion animals.

MUHAMMAD SARMAD FORMULATOR

Formulator | Animal Nutrition Specialist | Nutrition ConsultantCurrent Professional Base: Melbourne, AustraliaPrevious Professional Base: Cyprus / TurkeyInternational professional experience applied to the development of Forchew nutrition products.

An International Formulation Journey

Cyprus / Turkey — Previous Professional Base

Muhammad Sarmad’s earlier professional journey included a professional base in Cyprus/Turkey, where he developed relevant experience and knowledge in the field of animal nutrition and formulation. This stage forms an important part of the international professional background behind the Forchew formulation approach.

ANIMAL NUTRITION: Understanding nutritional requirements and the role of key nutrients.

FORMULATION: Developing balanced formulas according to nutritional objectives.

From International Experience to Forchew

Cyprus / Turkey — Building the Foundation

INGREDIENT FUNCTION: Considering the nutritional contribution and intended role of ingredients within a complete formula.

PRODUCT DEVELOPMENT: Translating nutritional concepts into practical animal-nutrition products.

Melbourne, Australia — Current Professional Base

Today, Muhammad Sarmad is professionally based in Melbourne, Australia, where he continues his work as a Formulator, Animal Nutrition Specialist, and Nutrition Consultant. His current professional environment provides continued exposure to international perspectives in animal nutrition and formulation. For Forchew, this represents an ongoing journey of knowledge, professional experience, formulation development, and continuous learning.

Forchew — International Expertise Applied to Pet Nutrition

Forchew brings this international professional experience into the development of its nutrition range. Our objective is to combine international formulation expertise with practical understanding of the needs of pet owners, breeders, and companion animals. The result is a product-development approach that focuses on nutritional purpose, product consistency, and practical application.

Our International Formulation Philosophy

SCIENCE: We believe nutritional decisions should be based on sound nutritional principles and technical understanding.

EXPERIENCE: We draw upon professional formulation experience developed across international environments.

PURPOSE: Every formula should have a defined nutritional purpose.

QUALITY: We focus on ingredient selection, nutritional specifications, manufacturing quality, and available product verification.

CONTINUOUS DEVELOPMENT: Nutrition is an evolving field. We believe in continued learning, evaluation, and improvement as knowledge and technical information develop.

What Goes Into a Forchew Formula?

A nutritional formula is more than a list of ingredients. A complete formulation requires consideration of how nutrients and ingredients work together to achieve a specific nutritional objective. At Forchew, our formulation approach considers key areas such as:

01 — NUTRITIONAL REQUIREMENTSDifferent species and life stages have different nutritional needs. The nutritional profile of a formula is therefore considered according to the intended animal and its specific application.

02 — NUTRIENT BALANCEProtein, fats, fiber, vitamins, minerals, energy, and other nutritional components must be considered as part of the complete formula. The objective is to create a nutritional profile appropriate for the intended purpose of the product.

03 — INGREDIENT SELECTIONIngredients are considered not only individually, but also according to their role within the complete formulation. Their nutritional contribution, functionality, suitability, and interaction with the overall formula are important considerations.

04 — SPECIES & LIFE-STAGE CONSIDERATIONA formula designed for a growing animal may have a different nutritional objective from a maintenance or breeding formula. Forchew develops different products around different nutritional purposes and intended applications.

05 — PRODUCT PURPOSEEvery formula has a reason to exist. Whether the objective is hand feeding, growth, breeding, maintenance, energy support, supplementation, digestive support, or another defined nutritional purpose, formulation begins with identifying that objective.

From Formulation to Finished Product

International expertise is only one part of the process. That expertise must be translated into a practical and consistent product.

PROFESSIONAL INPUT	FORMULA DEVELOPMENT	MANUFACTURING	PRODUCT EVALUATION
Experience in animal nutrition and formulation contributes to the development process.	Nutritional targets are translated into a complete product formulation.	The formula is converted into a finished product through controlled production processes.	Finished-product information and available testing support quality and nutritional understanding.

KNOWLEDGE  →  FORMULATION  →  PRODUCTION  →  PRODUCT

More Than an International Claim

We understand that statements about professional expertise should be meaningful and, where possible, supported by documentation. Forchew therefore aims to provide greater transparency around the people and processes behind our formulations.

PROFESSIONAL PROFILE: Information about Muhammad Sarmad’s professional background, role, qualifications, and relevant experience.

INTERNATIONAL EXPERIENCE: Documentation supporting relevant professional experience associated with Cyprus/Turkey and Melbourne, Australia.

FORMULATION DOCUMENTATION: Available technical information relating to product formulation and development.

NUTRITIONAL ANALYSIS: Available laboratory or technical analysis relating to finished products.

INGREDIENT INFORMATION: Relevant technical information and documentation associated with selected ingredients and suppliers.

PRODUCT SPECIFICATIONS: Defined nutritional specifications and technical information for individual Forchew products.

Transparency Matters

We believe customers deserve to know more than what is printed on the front of a package. They should also be able to understand who is behind the formulation, what professional experience supports the formulation approach, what is the nutritional purpose of the product, and what information is available to support the product’s specifications. This is why we are building greater transparency around the formulation expertise and technical information behind Forchew.

The Journey Behind the Formula

CYPRUS / TURKEYPrevious Professional BaseInternational professional experience in animal nutrition and formulation.

MELBOURNE, AUSTRALIACurrent Professional BaseContinuing professional work as a Formulator, Animal Nutrition Specialist, and Nutrition Consultant.

FORCHEWInternational Expertise AppliedInternational formulation experience brought into the development of Forchew nutrition products.

International Science. Local Excellence.

Forchew was built with the belief that pet owners and breeders deserve access to thoughtfully developed nutrition backed by professional expertise. Our formulation journey connects international professional experience with the practical requirements of today’s pet-nutrition market.

International knowledge. Professional formulation. Practical nutrition.FORCHEW PREMIUM

A Note on Our Formulation Story

The international experience described above refers to the professional background and formulation expertise associated with Muhammad Sarmad. Specific claims regarding qualifications, institutions, employment history, formulation locations, laboratory testing, or ingredient origins should be presented alongside their corresponding documentation where available.